Backbone builds the operational backbone behind businesses — unifying the tools you're juggling, closing the handoffs that slip, and scaling the work you can't do by hand.
Six tabs to do one job.
Every tool that doesn't talk to the next is time spent copying between them by hand.
No clear owner on the work that matters.
An unassigned handoff is the one that slips — and the customer feels it before you do.
Output capped by how much you can do by hand.
When everything's manual, growing just means more hours — until the hours run out.
Sound familiar? It's exactly what we fixed for AMP Records and Trimby Creative.
Not templates — systems shaped around how your business actually runs. Here's what that has looked like so far.
Your whole operation in one place — every file, client, and job connected — so no one's switching between tools to get a single thing done.
Proven with AMP Records
Tag the right person on every job and handoff. Clear ownership means work doesn't get missed — and no customer falls through the gap.
Proven with AMP Records
Systems that produce the work for you — at volume, and getting smarter about what actually lands over time. Growth without hiring for it.
Proven with Trimby Creative
Two systems, two very different businesses — same result: less time lost, more work getting done.
A record label losing hours to tab-switching across files for every signed artist. We built their website and the backend behind it — one system for every artist, with staff tagging so nothing slips between people, and automated onboarding: management get a link, complete the form, and the whole system updates on approval.
One backend for every signed artist — no more chasing files across tabs
A scripting system built for Trimby Creative, whose client set out to scale from 10 ads a week toward a target of 200. The team picks their angles and how many of each to generate, and the system writes them; flag what's working and it folds that back into future scripts. Same team, a fraction of the time.
Scaled execution from 10 → 200 ads a week
Every engagement starts with a call. We scope what to build around your business — not a fixed menu.
“Nine years running precision engineering operations taught me what manual error and bottlenecks actually cost a business. Backbone is what I wished existed back then — systems that just work, without babysitting.”